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2025 Chinese New Year Ball: A Legacy for the Future
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Civics & Media Literacy for International Students
Masterclass: How to Use Xiaohongshu to Market to the Chinese Audience
Known in Chinese as Xiaohongshu, or Little Red Book (Red), this leading “lifestyle platform” has rapidly gained traction among global Chinese-speaking communities. Launched in 2013, Red now boasts over 300 million users, including 2 million in Southeast Asia, according to recent reports. With its diverse functions, ranging from socializing and shopping to general internet searching, Red has become the go-to platform for the Chinese-speaking diaspora, influencing opinions on everything from tourism hotspots to referendum voting.
Discover how to leverage Red to enhance your marketing strategies in our exclusive master class.
Speakers:
Venue: WACCC Boardroom (1304 Hay Street, West Perth)
Ticket price:
WACCC Member – Free
Non-Member – $35 incl. GST
Don’t miss this opportunity to gain insights from industry leaders and elevate your marketing approach.
